James Kasinathan
BSEng (Hons), MBA (Tech Man)
User Experience & Service Design Consultant
Services
1
Insight into users
Contextual inquiries
Business model canvas
Focus groups/workshops
Scenarios & storyboards
User interviews/surveys
Personas & archetypesCustomer journeys maps
Service design blueprint
2
Design with users
Wireframes
Prototyping (lo-fi/hi-fi)
Information Architecture
Paper mock-ups
Collaborative design sessions
Participatory design sessions
Design thinking activities
Sketching
3
Evaluate with users
Experience testing
SUS Survey
Remote experience testing
Online user panels
Eye tracking analysis
Expert & heuristic reviewsCard sorting
A/B testing
James had the pleasure of working with...
"James is one the best UX practitioners I have ever worked with, and one of few who shows both a genuine passion for his work and for customers' experiences. For James, UX is clearly not just a day job, but an inspiration, and this is something that was widely respected and recognised whilst James worked in my team.
I would highly recommend James to any organisation and would love to work with him again."Stuart French - UX General Manager, Telstra Digital (2014)
"James was instrumental in being able to bring the requirements to life, primarily through introducing the team and stakeholders to user centric design principles and tools, but also by quickly becoming a valuable and essential member of the team, lending expertise in a number of areas.
James' designs were subsequently implemented into production, and now are being used by over five thousand Bankers at Westpac."Jon Chung - Program Director, Westpac (2013)
"James was instrumental in helping us understand the audience for our product. His research and insights were invaluable in setting the strategy and direction of the product. He is an experienced practitioner with a friendly and professional demeanour."
Ken Wong - UX Manager, Fairfax Media (2011)
